Prospectus

Domain Name Set:  Indian Insurance Domains

WebGrow, Inc. / per [Name of Brokerage]

Contents

Introduction

The Domain Names: Overview

Domain Names for Types of Insurance (Table)

Insurance Domain Names for Places (Table)

Why India?

Why English?

Why Insurance?

Why Domain Names?

Why These Domain Names?

Why a Domain Name Set?

Why You?

What Are They Worth?

Notes

Ownership

Disclaimer

‘India’ in Some of the Domains

Introduction

WebGrow, Inc., is offering for sale a portfolio of domain names pertaining to the insurance market in India that would confer an ongoing, powerful strategic advantage and revenue generator to any insurance provider that deploys them effectively.

We have engaged the services of [Name of Domain Name Brokerage] as a broker to negotiate the sale on our behalf.  Please direct all communications through them.

This document presents the domains and also their advantages to an insurance provider.

Thank you.

— Keith Borden, Co-Owner
     WebGrow, Inc.

The Domain Names:  Overview

We have two groups of domains, totaling 222 Indian Insurance domains in all:

  • Domain names for types of insurance:  48 .IN domains and 11 .COM domains, for a total of 59 domains covering up to 48 types of insurance. (That's 48 types based on keywords. The actual number of types is less because some keywords represent the same type.)
  • Insurance domain names for places:  83 .IN domains and 80 .COM domains, for a total of 163 domains covering 95 geographical areas in India:
    • All of India’s 28 states
    • All of India’s 8 union territories (either the whole territory or its parts)
    • 70% of India’s 20 largest cities
    • 26 of the largest cities in each state or union territory
    • 33 of the state or union territory capitals
    • The national capital, New Delhi.

     https://en.wikipedia.org/wiki/States_and_union_territories_of_India

     https://en.wikipedia.org/wiki/List_of_cities_in_India_by_population

The remainder of this document consists of:

  • A table of the domain names for types of insurance
  • A table of the insurance domain names for places
  • The advantages of investing in these domains

 

Domain Names for Types of Insurance

.IN Domains

.COM Domains

Insurance Type

airlineinsurance.in

 

Airline

businessinsuranceindia.in

 

Business

cycloneinsurance.in

 

Cyclone

droughtinsurance.in

 

Drought

entertainmentinsurance.in

 

Entertainment

exportcreditinsurance.in

 

Export Credit

exportinsurance.in

 

Export

flightinsuranceindia.in

flightinsuranceindia.com

Flight (India)

floodinsurance.in

 

Flood

gamblinginsurance.in

 

Gambling

foodinsurance.in

 

Food

hotelinsurance.in

 

Hotel

importinsurance.in

 

Import

indiaautoinsurance.in

 

(India) Auto

indiabusinessinsurance.in

 

(India) Business

indiacargoinsurance.in

indiacargoinsurance.com

(India) Cargo

indiaflightinsurance.in

indiaflightinsurance.com

(India) Flight

indiaglobalinsurance.in

indiaglobalinsurance.com

(India) Global

indiahomeinsurance.in

 

(India) Home

indiainternationalinsurance.in

indiainternationalinsurance.com

(India) International

indiamotorcycleinsurance.in

indiamotorcycleinsurance.com

(India) Motorcycle

indiamotorinsurance.in

indiamotorinsurance.com

(India) Motor

indiatruckinsurance.in

indiatruckinsurance.com

(India) Truck

indiavehicleinsurance.in

indiavehicleinsurance.com

(India) Vehicle

landlordsinsurance.in

 

Landlord’s

landslideinsurance.in

 

Landslide

mediainsurance.in

 

Media

monsooninsurance.in

monsooninsurance.com

Monsoon

motorinsuranceindia.in

 

Motor (India)

mudinsurance.in

mudinsurance.com

Mud

mudslideinsurance.in

 

Mudslide

pandemicinsurance.in

 

Pandemic

partnershipinsurance.in

 

Partnership

raceinsurance.in

 

Race

racinginsurance.in

 

Racing

realestateinsurance.in

 

Real Estate

reputationinsurance.in

 

Reputation

residenceinsurance.in

 

Residence

residentialinsurance.in

 

Residential

restaurantinsurance.in

 

Restaurant

safetyinsurance.in

 

Safety

storageinsurance.in

 

Storage

storminsurance.in

 

Storm

terrorisminsurance.in

 

Terrorism

tradeinsurance.in

 

Trade

typhooninsurance.in

 

Typhoon

vacationinsurance.in

 

Vacation

windinsurance.in

 

Wind

 


 

Insurance Domain Names for Places

.IN Domains

.COM Domains

Place

Place Significance

agartalainsurance.in

agartalainsurance.com

Agartala

Agartala is the capital and largest city of the state of Tripura.

ahmadabadinsurance.in

ahmadabadinsurance.com

Ahmadabad

Ahmadabad (also Ahmedabad) is the largest city in the state of Gujarat. It is India’s 5th largest city.

aizawlinsurance.in

aizawlinsurance.com

Aizawl

Aizawl is the capital and largest city of the state of Mizoram.

andamaninsurance.in

andamaninsurance.com

Andaman

Andaman Islands is in Andaman and Nicobar Islands union territory.

andhrapradeshinsurance.in

andhrapradeshinsurance.com

Andhra Pradesh

Andhra Pradesh is a state bordering India’s southeastern coast.

androttinsurance.in

androttinsurance.com

Andrott

Andrott Island, also known as Androth Island, is an island in the union territory of Lakshadweep.

arunachalinsurance.in

arunachalinsurance.com

Arunachal

Arunachal Pradesh is one of India’s twenty-eight states.

arunachalpradeshinsurance.in

arunachalpradeshinsurance.com

Arunachal Pradesh

Arunachal Pradesh is one of India’s twenty-eight states.

assaminsurance.in

 

Assam

Assam is a state in India.

bengalinsurance.in

 

Bengal

Bengal is divided between the nation of Bangladesh and West Bengal, which is a state of India.

bengaluruinsurance.in

 

Bengaluru

Bengaluru (also Bangalore) is the capital and largest city of Karnataka, and a center of the high-tech industry.

 

bhopalinsurance.com

Bhopal

Bhopal is a city in Madhya Pradesh state. It is India’s 16th largest city.

bhubaneswarinsurance.in

bhubaneswarinsurance.com

Bhubaneswar

Bhubaneswar is the capital and largest city in Odisha, and is India’s 58th largest city.

biharinsurance.in

biharinsurance.com

Bihar

Bihar is a state in East India.

calcuttainsurance.in

calcuttainsurance.com

Calcutta

Calcutta (still widely used) is the former name of Kolkata, the capital and largest city of West Bengal state. It is India’s 7th largest city.

chandigarhinsurance.in

 

Chandigarh

Chandigarh is the capital of the states of Punjab and Haryana, and also a union territory.

chhattisgarhinsurance.in

chhattisgarhinsurance.com

Chhattisgarh

Chhattisgarh is a state in India.

dadrainsurance.in

dadrainsurance.com

Dadra

Dadra is part of the union territory of Dadra and Nagar Haveli and Daman and Diu.

damaninsurance.in

 

Daman

Daman is the capital and largest city of Dadra and Nagar Haveli and Daman and Diu, a union territory.

dehraduninsurance.in

dehraduninsurance.com

Dehradun

Dehradun is a district, the capital, and the largest city of Uttarakhand. It is India’s 76th largest city.

delhiinsurance.in

 

Delhi

Delhi, India’s capital territory, is a massive metropolitan area. It is India’s 2nd largest city.

dimapurinsurance.in

dimapurinsurance.com

Dimapur

Dimapur is a district and the largest city in the state of Nagaland.

dispurinsurance.in

dispurinsurance.com

Dispur

Dispur is the capital of Assam state.

diuinsurance.in

diuinsurance.com

Diu

Diu District is a district in the union territory of Dadra and Nagar Haveli and Daman and Diu in India.

faridabadinsurance.in

faridabadinsurance.com

Faridabad

Faridabad, the largest city in Haryana state, is India’s 25th largest city.

gandhinagarinsurance.in

gandhinagarinsurance.com

Gandhinagar

Gandhinagar is the capital of Gujarat state.

gangtokinsurance.in

gangtokinsurance.com

Gangtok

Gangtok is the capital and largest city of Sikkim state. 

ghaziabadinsurance.in

ghaziabadinsurance.com

Ghaziabad

Ghaziabad is a city in Western Uttar Pradesh, close to New Delhi and part of the National Capital Region of Delhi. It is India’s 21st largest city.

goainsurance.in

goainsurance.com

Goa

Goa is a state in western India.

gujaratinsurance.in

 

Gujarat

Gujarat is India's westernmost state.

guwahatiinsurance.in

guwahatiinsurance.com

Guwahati

Guwahati, the largest city in Assam state, is a major port and one of the fastest growing cities. It is India’s 48th largest city.

haryanainsurance.in

haryanainsurance.com

Haryana

Haryana is a state surrounding New Delhi on 3 sides.

himachalinsurance.in

himachalinsurance.com

Himachal

Himachal Pradesh is a state.

himachalpradeshinsurance.in

himachalpradeshinsurance.com

Himachal Pradesh

Himachal Pradesh is a state.

imphalinsurance.in

imphalinsurance.com

Imphal

The city of Imphal is the capital and largest city of the state of Manipur.

 

indoreinsurance.com

Indore

Indore is the headquarters of Indore District and Division and the largest city in Madhya Pradesh. It is India’s 14th largest city.

itanagarinsurance.in

itanagarinsurance.com

Itanagar

Itanagar is the capital of Arunachal Pradesh.

 

jaipurinsurance.com

Jaipur

Itanagar is the capital and largest city of Arunachal Pradesh. It is India’s 10th largest city.

jammuinsurance.in

jammuinsurance.com

Jammu

Jammu is the largest city in the Jammu Division and the winter capital of Jammu and Kashmir. It is India’s 89th largest city.

Jammu and Kashmir is a state.

jamshedpurinsurance.in

jamshedpurinsurance.com

Jamshedpur

Jamshedpur is the largest city in Jharkhand and a district headquarters. It is India’s 69th largest city.

jharkhandinsurance.in

jharkhandinsurance.com

Jharkhand

Jharkhand is a state in eastern India.

jodhpurinsurance.in

jodhpurinsurance.com

Jodhpur

Jodhpur is in the Rajasthan state. It is India’s 43d largest city.

 

kanpurinsurance.com

Kanpur

Kanpur is an industrial city and the financial capital of Uttar Pradesh. It is India’s 12th largest city.

kargilinsurance.in

kargilinsurance.com

Kargil

Kargil is a capital of Ladakh.

karnatakainsurance.in

 

Karnataka

Karnataka is a state. The capital, Bengaluru (formerly Bangalore), is a high-tech hub.

kashmirinsurance.in

kashmirinsurance.com

Kashmir

Jammu and Kashmir is a state.

kavarattiinsurance.in

kavarattiinsurance.com

Kavaratti

Kavaratti is the capital and largest city of Lakshadweep union territory. 

keralainsurance.in

 

Kerala

Kerala is a state.

kohimainsurance.in

kohimainsurance.com

Kohima

Kohima is the capital of Nagaland.

ladakhinsurance.in

ladakhinsurance.com

Ladakh

Ladakh is a union territory.

lakshadweepinsurance.in

lakshadweepinsurance.com

Lakshadweep

Lakshadweep is a union territory.

lehinsurance.in

 

Leh

Leh is a capital of Ladakh.

 

lucknowinsurance.com

Lucknow

Lucknow is the capital and largest city of Uttar Pradesh. It is India’s 11th largest city.

madhyainsurance.in

madhyainsurance.com

Madhya

Madhya Pradesh is a state.

madhyapradeshinsurance.in

madhyapradeshinsurance.com

Madhya Pradesh

Madhya Pradesh is a state.

madrasinsurance.in

madrasinsurance.com

Madras

Madras (now Tamil Nadu) was a state.

 

maduraiinsurance.com

Madurai

Madurai is a major city in Tamil Nadu state. It is the administrative headquarters of Madurai District. It is India’s 44th largest city.

maharashtrainsurance.in

 

Maharashtra

Maharashtra is best known for its fast-paced capital, Mumbai, the seat of the Bollywood film industry.

manipurinsurance.in

manipurinsurance.com

Manipur

Manipur is a state.

meghalayainsurance.in

meghalayainsurance.com

Meghalaya

Meghalaya is a state.

mizoraminsurance.in

 

Mizoram

Mizoram is a state.

nagalandinsurance.in

nagalandinsurance.com

Nagaland

Nagaland is a state.

nagarhaveliinsurance.in

nagarhaveliinsurance.com

Nagar Haveli

Nagar Haveli is part of Dadra and Nagar Haveli and Daman and Diu, a union territory.

 

nagpurinsurance.com

Nagpur

Nagpur is a capital of Maharastra and is projected to be the fifth fastest growing city in the world from 2019 to 2035. It is India’s 13th largest city.

newdelhiinsurance.in

 

New Delhi

New Delhi is the capital of India and one of Delhi city's 11 districts.

nicobarinsurance.in

nicobarinsurance.com

Nicobar

Andaman and Nicobar Islands is a union territory.

odishainsurance.in

odishainsurance.com

Odisha

Odisha is a state.

panajiinsurance.in

panajiinsurance.com

Panaji

Panaji is the capital of Goa state and headquarters of North Goa district.

 

patnainsurance.com

Patna

Patna is the capital of Bihar state. It is India’s 19th largest city.

pimprichinchwadinsurance.in

pimprichinchwadinsurance.com

Pimpri-Chinchwad

Pimpri-Chinchwad is part of Pune Metropolitan City in Maharashtra state. It is India’s 18th largest city.

pondicherryinsurance.in

pondicherryinsurance.com

Pondicherry

Pondicherry (now Puducherry) is a union territory and also its capital.

portblairinsurance.in

portblairinsurance.com

Port Blair

Port Blair is the capital and largest city of Andaman and Nicobar Islands union territory.

puducherryinsurance.in

puducherryinsurance.com

Puducherry

Puducherry (formerly Pondicherry) is a union territory and also its capital.

punjabinsurance.in

 

Punjab

Punjab is a state.

raipurinsurance.in

raipurinsurance.com

Raipur

Raipur city is the headquarters of Raipur district in Chhattisgarh state.

rajasthaninsurance.in

rajasthaninsurance.com

Rajasthan

Rajasthan is India's largest state.

 

rajkotinsurance.com

Rajkot

Rajkot is in state Gujarat state. It is India’s 27th largest city.

ranchiinsurance.in

ranchiinsurance.com

Ranchi

Rachi city is headquarters of Ranchi district and capital of Jharkhand state. It is India’s 38th largest city.

shillonginsurance.in

shillonginsurance.com

Shillong

Shillong is capital and largest city of Meghalaya state.

shimlainsurance.in

shimlainsurance.com

Shimla

Shimla is a capital and district and the largest city of Himachal Pradesh.

sikkiminsurance.in

sikkiminsurance.com

Sikkim

Sikkim is a state.

silvassainsurance.in

silvassainsurance.com

Silvassa

Silvassa is in Dadra and Nagar Haveli and Daman and Diu union territory.

srinagarinsurance.in

srinagarinsurance.com

Srinagar

Srinagar is a capital and the largest city of Jammu and Kashmir state. It is India’s 31st largest city.

tamilnaduinsurance.in

tamilnaduinsurance.com

Tamil Nadu

Tamil Nadu is a state.

telanganainsurance.in

 

Telangana

Telangana is a state.

 

thaneinsurance.com

Thane

Thane, India’s 15th largest city, is a city, district and tulka in Maharashtra.

thiruvananthapuraminsurance.in

thiruvananthapuraminsurance.com

Thiruvananthapuram

Thiruvananthapuram is the capital and the largest city of the state of Kerala. It is India’s 61st largest city.

tripurainsurance.in

tripurainsurance.com

Tripura

Tripura is a state.

uttarakhandinsurance.in

uttarakhandinsurance.com

Uttarakhand

Uttarakhand.

uttarinsurance.in

uttarinsurance.com

Uttar

Uttar Pradesh.

uttarpradeshinsurance.in

uttarpradeshinsurance.com

Uttar Pradesh

Uttar Pradesh.

 

vadodarainsurance.com

Vadodara

Vadodara is headquarters of Vadodara district in Gujarat state. It is India’s 20th largest city.

vascodagamainsurance.in

vascodagamainsurance.com

Vasco da Gama

Vasco da Gama is the largest city in Goa state. 

 

visakhapatnaminsurance.com

Visakhapatnam

Visakhapatnam is the largest city in Andhra Pradesh state. It is India’s 17th largest city.

westbengalinsurance.in

westbengalinsurance.com

West Bengal

West Bengal is a state.

 


Why India?

With over 1.3 billion people, India is the world’s second-most populous country, and is expected to be the most populous by 2030.

     https://en.wikipedia.org/wiki/List_of_countries_by_past_and_projected_future_population

After gaining independence from Britain in 1949, India was at first largely socialist.  But since the fall of the Soviet Union in 1991, India has increasingly embraced capitalism, and has seen impressive economic growth.

     https://en.wikipedia.org/wiki/Economic_history_of_India

The economy of India is the fifth-largest economy in the world measured by nominal GDP and the third-largest by purchasing power parity (PPP). Since the start of the 21st century, annual average GDP growth has been 6% to 7%, and from 2013 to 2018, India was the world's fastest growing major economy, surpassing China.

The long-term growth perspective of the Indian economy remains positive due to its young population and corresponding low dependency ratio, healthy savings, and investment rates, increasing globalisation in India and integration into the global economy. The country remains the world's sixth-largest consumer market.

     https://en.wikipedia.org/wiki/Economy_of_India

Just a decade ago, Indian GDP was the eleventh largest in the world. Now, with 7 percent growth forecast for 2022, India's economy has overtaken the United Kingdom's in terms of size, making it the fifth biggest. That's according to the latest figures from the International Monetary Fund. … Looking ahead, the IMF forecasts this to become the new status quo, with India expected to leap further ahead of the UK up to 2027 - making India the fourth largest economy by that time, too, and leaving the UK behind in sixth.

     https://www.weforum.org/agenda/2022/09/india-uk-fifth-largest-economy-world/

India has an Internet user base of about 636.77 million as of May 2020, about 40% of the population. Despite being the second-largest user base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%) … but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point.

     https://en.wikipedia.org/wiki/E-commerce_in_India
 

Why English?

[In India] English as a first language is only spoken by 259,678 people, as a second language by 82,717,239
and as a third language by 45,562,173. [Total = 128+ Million, as per 2011 census.]

https://en.wikipedia.org/wiki/List_of_countries_by_English-speaking_population

In general, English is widely spoken in the big cities in India like Bangalore, Mumbai, Chennai and others but less so in the more rural and Northern areas.

     https://howwidelyspoken.com/how-widely-spoken-english-india/

Under Article 343 of the Constitution of India, English gets the status of an associate official language, the official language being Hindi. However, the higher legal system, federal legislative processes, and the bulk of higher education are all still carried out in English. …

English has always been an aspirational language, with a great deal of material progress and prestige associated with it. … [F]or those in the cities and in the professions, it is the language of choice for commerce, for education, and for social interaction. The underprivileged and the lower classes see it as the language of emancipation and often invest in getting an English education.

     https://public.oed.com/blog/introduction-to-indian-english/

Who are those who are most likely to use English online?  They are those who are most economically and educationally advanced, most in need of insurance for their assets and activities, most able to afford it, and most likely to be online.  In other words, they are the prime prospects in India’s growing insurance market.

The advantage of marketing insurance to Indians online in English is secure.

Why Insurance?

Companies selling insurance in India, which could therefore profit from purchasing these domains, include not only Indian companies themselves, but also often their international partners.  We see names like Prudential, Cigna, Liberty [Mutual] and MetLife.

     http://business.mapsofindia.com/insurance/top-ten-insurance-companies.html
see lists in left column and page bottom, as well as main text

     https://en.wikipedia.org/wiki/List_of_insurance_companies_in_India

     https://www.eindiainsurance.com/insurance/insurance-companies-india.asp

The Indian reinsurance market is all set to witness intense competition with around 13 players preparing to enter the insurance field …. The notable foreign insurance company being Warren Buffet’s. The Indian markets were thrown open to foreign companies in 2015.

     https://www.financialexpress.com/industry/as-many-as-13-foreign-firms-including-warren-buffets-vying-to-enter-indian-reinsurance-sector/486712/

The Indian market holds tremendous potential for insurance products, especially in segments that remain untapped. The market is evolving in terms of market penetration … and customer experience. Foreign insurers are an additional driver of growth.

     https://www.soa.org/4a5dcd/globalassets/assets/files/resources/research-report/2022/growth-opportunities-india.pdf

India’s Insurance industry is one of the premium sectors experiencing upward growth. This upward growth of the insurance industry can be attributed to growing incomes and increasing awareness in the industry. India is the fifth largest life insurance market in the world's emerging insurance markets, growing at a rate of 32-34% each year.

     https://www.ibef.org/industry/insurance-sector-india

Why Domain Names?

Business domain names matter for several reasons.

  • Customers notice the domain names of websites they go to, especially if they type the name in, or if the name is made prominent in an ad or on the site itself.
  • They especially notice a domain name they’re sent to, in a radio, TV or print ad (instead of by a link they can just click on).
  • They easily remember a name that fits what they’re looking for — PunjabInsurance.IN (if they’re looking for insurance in Punjab), or FloodInsurance.IN (if they’re looking for flood insurance). They may even make a guess and just type the name in the browser.
  • The right domain name helps inspire confidence and trust (see below).
  • If a competitor owned a good domain, they could use it to take business away from you. It’s good to own the domain to just prevent them from doing that, and even better for you to use it to take business away from them.

Why These Domain Names?

The .COM and .IN insurance domain names in this set offer several powerful advantages.

  • The .COM extension — the first extension used commercialy —suggests either an American or a global company focus, and has the highest trust and prestige globally.

Ø However, it doesn’t guarntee service in India, or products and services adapted to India. But that concern goes away for “geo” domains, e.g., rajkotinsurance.com.

  • The .IN extension signifies an Indian company, implying high relevance in that country.  Together, .IN and .COM are the two most important domain extensions to own in India.
  • An “exact match” domain name — that is, one which exactly matches what the customer is looking for — assures the customer immediately that they’ve landed in the right place.
  • An exact match domain with a major extension — either .COM, or the local country’s extension (.IN India) — signals that you own the territory, that is, you were quick enough, smart enough or big enough to capture the preeminent domain for that market.
  • A major-entension, exact-match geo domain (e.g., punjabinsurance.in) not only promises relevance (if the customer is in that region), but also inspires confidence by suggesting that it’s the official insurance website for that region.
  • There are particular advantages to owning these domains as a set (see below).

Why a Domain Name Set?

The .COM and .IN domains we are offering provide keyword coverage for many types of insurance and almost all of India’s states and territories, as well as many of its major cities. 

This is exclusive coverage, especially for the .IN domains, the official extension for India.  Only one company can acquire ownership of these domains — you or a competitor — and that company will have an ongoing commanding advantage selling insurance to the Indian market.

The advantages of deploying a set of domains, rather than a single site, are many.

  • Each site tells customers they’re in exactly the right place for what they’re looking for.
  • Each site can be customized with both images and text to match its unique focus.
  • Each site can link to all the others in a tightly integrated network, making customer navigation among them easy or seamless while impressing with your broad reach.
  • The mutual linking in a tightly integrated network will help enormously with SEO, since the traffic to each site will boost the search engine ranking of all the sites.
  • The marketing strength of the website network makes it harder and more costly for a competitor to break through and compete effectively in any part of this broad market.

These network advantages make it imperative that all these domains be kept together as a set.  Deployed as an integrated set, the domains will become strongly synergistic: the whole will be much, much greater than the sum of its parts.

Ø  We will not break up the set by selling some domains to one company, some to another.  This assures you that we won’t dilute the advantage of owning them — or the disadvantage of not owning them. 

The full advantage will go to one buyer.

The full disadvantage will go to all of that buyer’s competitors.

All insurance providers in India could benefit, but only one will.  All the rest will be hurt.

Frankly, any one or two of these domains, by themselves, would be something you could probably afford to ignore.  But not the set.  The set covers too much ground. It’s a must-have.

But what if you don’t offer all the types or serve all of the regions in the set?

  • Owning the set gives you leverage to profitably partner with companies that do.
  • Owning the set allows you to profitably leverage it in the areas you do serve.
  • Owning the set creates spaces for you to expand into, at any time in the future.
  • If a competitor owns the set, they may use it to take business away from you … forever.

But what about managing so many sites?

Systems like Multisite and MainWP allow you to manage multiple WordPress sites from a single dashboard, although each does it differently and the differences matter.  You can make changes on selected sites or all sites simultaneously.  Managing multiple sites should not be an obstacle.

But what about branding?

You can use your company name, logo and colors across all the sites, simultaneously keeping your branding and building the understanding that your brand has a broad reach.

Why You?

Owning this set of domains would  …

  • Help a leading insurance provider consolidate their lead and cut off the competition. 
  • Give a mid-level player a unique, permanent asset to leverage against the market leaders. 
  • Give a foreign investor a huge leg up in this giant market.
  • Create new market space for your company to grow into more easily.
  • Give you a permanent competitive edge that can’t be duplicated, protection for the future.

What Are They Worth?

In a competitive bidding situation, how much should you be prepared to pay for this domain set?

You might think to turn to domain appraisal services for answers.  They could appraise each of the domains, add them up and give you a number for the total.  A sophisticated service might even add in something for the synergistic effect of a set.  This seems like an obvious approach.

But it would be a major mistake.  It’s important to understand why the appraisal services would get it wrong, so you don’t lose the set to a more savvy competitor.

Domain appraisal sites valuate domains based on sales of domains they consider similar.  But who bought those other domains?  And for what purpose?

There are two types of domain buyers:

  • Domain investors (“domainers”):  Parties (like WebGrow) that purchase domains
    as an investment, hoping to resell them at a profit — often to other domainers.
  • End users:  Parties (in this case, insurance companies) that purchase domains
    to use as an integral part of their business.

Since domainers are buying to resell, they try to buy at bargain prices.  These push the average market price for similar domains downward, and that affects appraisal service valuations.

What appraisal services don’t take into account, and can’t, is all the factors that contribute to the profit potential of this domain set for your company if you own it, as well as the loss potential for your company if a competitor owns it instead.

Only your own company has the information necessary to estimate these two factors, which are unique to your company because they are different for every company.  How could they not be?

Savvy end users valuate domains on a different basis.  They ask two critical questions:

  • How much additional profit can I expect to make if I deploy this asset effectively?
  • How much business can I expect to lose if a competitor deploys this asset effectively?

So for an end user, the criteria by which domainers valuate domains, as well as any appraisals based on market prices, are completely irrelevant.  Instead, all that’s relevant is an estimation of the impact that owning the domains, or not owning them, could have on their business.

For more on valuating domain names, please see articles 13-23 in the author’s Linkedin article series, What Businesses Need to Know about Domaining:

https://www.linkedin.com/pulse/table-contents-series-what-businesses-need-know-domaining-borden/

Notes

Ownership:  In December 2021, .IN (Indian) domains became subject to a new rule: “Nixi, the registry for .IN domains, requires … written approval to register more than … 100 .in domains (for businesses and organizations). Without this approval, the registry may delete the extra domains without letting the registrant know.” 
Source:
https://support.google.com/domains/answer/6296356?hl=en

To be on the safe side, ownership of our .IN domains, including our .IN insurance domains, is divided between two Massachusetts companies having the same ownership and management:  WebGrow, Inc. and Write for Business, Inc.  The buyer can either make a similar arrangement or obtain permission from NIXI to hold more than 100 .IN domains.

 

Disclaimer:  India is a complicated country with a complicated history.  Any generalizations made “from 30,000 feet” — especially by an outsider — are bound to distort issues that certain people feel strongly about for very legitimate reasons. 

In writing this overview — for the benefit of a select audience, for a very specific purpose —  I made my best effort to be accurate and objective within the confines of brevity.  Please forgive any distortions or biases which nevertheless inadvertently found their way into my words.  I encourage you to do your own research, to correct any inaccuracies or biases herein. 

‘India’ in Some of the Domains:  Some of the insurance-type domains have “India” in the name. Since these domains are intended for use in India, having “India” in the domain is not preferable, but was done when the insurance type without “India” was not available.

Putting “India” at the end, when available, was considered better than at the beginning, since putting it at the beginning could suggest a service of India rather than just in India.