Web Content Management (WCM)
Many companies are struggling to keep up with the latest technologies and skills and are turning to WordPress as their choice in Web Content Management (WCM). The demand from smart phone users has created a demand for many business to go digital with a responsive design (the site pages will resize and even reconfigure based on the dimensions of the user’s screen).
Web Content Management (WCM) isn’t new. But customer demands and expectations are changing. More than 68% of Americans today use smart phones. That’s why finding the right WCM solution that supports delivering better digital experiences is important.
S: Small Website Design
A good fit for individuals (authors, musicians and artists); teachers, tutors and coaches; small well-being service providers (yoga studios, fitness, hair salon, computer repair), small local food stores (candy shop, bake shop), take-out restaurants (pizza, subs, Chinese, Mexican), small local professional service providers (doctors, dentists, chiropractors, lawyers, accountants, insurance agents), trade services providers (carpenters, electricians, plumbers, painters; window, door, siding and flooring installers; handyman, florists, auto repair shops).
They are also popular among care providers (child, seniors, pets)
Businesses also often use small sites, also called thin sites, as landing pages for product/services announcements, squeeze/funnel pages, specific advertising campaigns, coordinated marketing programs, members and affiliate sites. These thin sites can be either standalone or else gateways to the company’s main site.
M: Medium Website Design
A good fit for businesses that need a way to showcase products, or provide information on a variety of services. They may need to present charts, diagrams, PDFs, Word documents, Excel spreadsheet files, Access database files, engineering TIFF files, technical support files, user training files, research reports, and in general a broader degree of organizational information.
This is a good fit for companies that have a considerable amount of images and information to provide. Typical B2C service providers include landscapers, wedding planners, caterers, real-estate home-stagers, interior designers, business consultants, home re-modelers, moving companies, realtors, small local clubs and organizations. Typical B2B providers include engineering and architectural firms; technology, biotech and pharmaceutical research companies; and small to mid-size manufacturers.
L: Large Website Design
These are typically LLCs , Sub-S Corporations, Corporations, Organizations and Associations who provide a more extensive line of products or services than M (medium); they often are large enough to have an in-house department with full-time staff to design, build, update and maintain their site.
C: Custom Website Development
Some companies have needs that don’t fit neatly into any of the three standard packages.
These companies often can maintain their site in-house but want transitional support. They want to wind up with a fully working site that allows them to be their own designer and developer with WordPress.
In addition to the initial transition to WordPress, clients may want help to support and advance the capabilities of their site. They may want contract help to…
- select, install and configure plugins for an existing site
- create landing / squeeze pages for an existing site
- have advanced squeeze page creation capability
- have one or more advanced sales funnels
- set up response and conversion rate monitoring
- set up A/B and multivariate split testing
These and similar needs require consultation, collaboration and often customization that can’t be standardized. They require a firm that can listen and understand your unique business objectives from a web strategy point of view. WebGrow has been doing precisely that for nearly 20 years.